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🛒 FMCG

Software Built for FMCG Companies

Trade promotion ROI is invisible. Distributor sell-out data arrives weeks late. Your field sales team tracks targets in WhatsApp groups. Zenti builds the digital infrastructure FMCG brands need to move faster and see everything.

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❌ The problem

Trade promotion spend is tracked manually with no real-time ROI visibility. Distributor data arrives late and is incomplete. Sales force performance is managed through spreadsheets. No single view of sell-in vs sell-out.

✦ What Zenti builds

Trade promotion planning and ROI tracking, a distributor self-service portal for ordering and reporting, a sales force mobile app with route planning, and an executive analytics dashboard with real-time P&L.

  • Trade promotion planning & ROI tracker
  • Distributor portal (orders, stock, claims)
  • Sales force mobile app with GPS & targets
  • Sell-in vs sell-out analytics
  • Product performance dashboard
  • Territory & route planning tools
📈 Estimated ROI & benefits
25% improvement in trade promotion ROI visibility
Distributor data available in real time, not weeks later
Sales force productivity up 30%
Eliminate manual data consolidation entirely
Executive visibility into brand performance by region
Ready to build?

Get a scoped proposal in 24 hours.

Tell us about your fmcg challenge and we'll scope a solution with a fixed price and timeline.

✓ Fixed price, no surprises
✓ 2–8 weeks delivery
✓ NDA available on request
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FAQ

Frequently asked questions

How much does trade promotion management software cost?+
A basic trade promotion tracker starts at ฿30,000. A full trade promotion management platform with distributor portal costs around ฿100,000–฿300,000.
Can it integrate with our ERP or SAP?+
Yes. We build integrations with SAP, Oracle, and other ERP systems as part of our Advanced and Complex packages.
How long does it take to build a distributor portal?+
A basic portal takes 4–6 weeks. A full distributor management system with ordering and analytics takes 6–10 weeks.
Can field sales reps use it offline?+
Yes. Our mobile apps are built with offline-first architecture, syncing when connectivity is restored.
What ROI can FMCG companies expect from trade promotion software?+
Brands typically recover the investment within 1–2 promotional cycles through better spend allocation and reduced fraud.